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frog TIAA
2016
Choosing the Right Partner
Summary
Current awareness of TIAA’s Endowments & Foundations (E&F) offering is low, but the new TIAA website is designed to navigate potential clients through professional sites
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Project Goal
Identify opportunities to build awareness and credibility with our audiences, and create foundational design with content strategy that emotionally resonates with the user and responds to their needs.
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Tactic
frog and TIAA will gain a deeper understanding of the user journey for potential customers of endowment and foundation management solutions.
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Deliverables
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Research plan (including methodology, screener etc)
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Research readout with summary of insights and opportunities identified from the research
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High-fidelity wireframes with annotations
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Interaction model
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Content strategy
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Final presentation detailing research and synthesis, and correlation to foundational design
My Contributions
Attended and took notes during all primary research interviews with TIAA and nonprofit E&F users.
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Sourced and secured a customer interview with a nonprofit E&F user for primary research purposes.
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Synthesized raw data from the discovery phase.
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Lead the secondary and analogous research.
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Iterated different website layouts with the newly established TIAA design system utilizing the UX, UI, and Visual Design patterns.
Team
Me (Interaction Designer)
+ Sr. Program Manager
+ Sr. Strategist
+ Sr. Visual Designer
+ Associate Creative Director
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