Choosing the Right Partner
Current awareness of TIAA’s Endowments & Foundations (E&F) offering is low, but the new TIAA website is designed to navigate potential clients through professional sites
Identify opportunities to build awareness and credibility with our audiences, and create foundational design with content strategy that emotionally resonates with the user and responds to their needs.
frog and TIAA will gain a deeper understanding of the user journey for potential customers of endowment and foundation management solutions.
Research plan (including methodology, screener etc)
Research readout with summary of insights and opportunities identified from the research
High-fidelity wireframes with annotations
Final presentation detailing research and synthesis, and correlation to foundational design