Gift Card Research
Looking at the Gifting research and the Marketing data, e-gift cards began to emerge as a way to empower personalization and feasibly attain an incremental lift in sales. Below is a the most relevant elements that proved that the needle could be moved.
“My thoughts are is that [gift cards are] lazy. Even if it is something that I’ll definitely used. I’m one of those people that appreciates when someone does put some thought into it.”
-Anette M.
“Gift cards are a last resort for me… They feel kind of impersonal, even though I myself love gift cards.”
-Maggie W.
“I love receiving gift cards because I can get what I want. I just don’t like giving them because it doesn’t feel that creative.”
-Courtney W.
“A gift card: it’s not as personal item per se. But it is an item that gives them freedom to choose what they like. You don’t have to worry about them wanting to return something.”
-James M.
Top Gift Card Companies
Ranked by CashStar criteria.
Impactful Personalization
Innovative designs for e-gift cards that excited our user testers.
CashStar
Gif Animation with Audio
Victoria's Secret
Gif Animation with Audio
Amazon
Video Animation with Audio
Personalization - Gap Brands vs. Amazon
Conducted a qual survey with six participants around the best e-gift card touchpoints.
Forging Partnerships