top of page
Market Research
My director and I looked at internal reports and the Deloitte 2018 Holiday Report, US Census.
Holiday gifting is a
$82B opportunity
in December
Gift Cards
9%
Other Gifts
25%
Non-Gift
66%
Anticipated average spending during the holiday season:
$1,536 per person average
2018 Holiday Season
Top types of planned gifts to GIVE
Top types of desired gifts to RECEIVE
Market Research_Anchor
Gap Inc. Gifting
We then utilized our internal Customer Insights team and the customer research they did to establish how Gap brands fell in with the idea of "Gifting".
% of December purchases identified as a "gift"
What Customer's are Saying
"There was nothing unique about the styles"
-About Banana Republic
"Nothing stood out to me that I needed or wanted"
-About Gap
CHALLENGE 1
Product Challenge
Customers are not inspired by our brands style or quality.
CHALLENGE 2
Assortment Challenge
Lack of a range of prices. Not many stocking stuffer items.
CHALLENGE 3
Experience Challenge
> Shopers don't think of Gap brands for gifts.
> Not finding the right size
> Items are out of stock.
> Stores are too crowded.
Continue onto:
bottom of page