Zynga Mafia Wars

2017

Let's Push the Envelope.

Summary

Zynga put together a new product development division to create a mobile massively multiplayer online game based on their defunct Mafia Wars IP. 

Project Goal

To launch Mafia Wars worldwide.

The Game

Mafia Wars lets players fight for control over real-world, contemporary cities, by joining a global network of criminals and using high stakes combat and conspiracy to gain power over millions of players. This narrative comes to life, embedding the player through a series of highly visual interactive features.

Tactic

The team was made of cross-functional pods. Each handling building different features, then merging that work into a hi-def build. The pods worked in a 2-week Sprint/Agile environment allowing for rapid deployment and testing, resulting in real player feedback and insights making space to adjust the gameplay and design accordingly.

Result

Mafia Wars soft-launched for several months of Live Development in Canada and Indonesia on Android and iOS. It had mixed reviews, and retention was poor. Zynga, as a company, was also pivoting its game development strategy, resulting in a cancelation of the game.

My Contributions

Designed 17 features, translating MVP key actions into fun, highly visual, and clear user interfaces.

Participated in internal company-wide playtests and sat in on external player testing, following up with recommendations.

Created UI assets, components, and widgets in Unity.

Made prefabs of my Illustrator designs into Unity for Developers to code.

Designed icons for the UI.

Iterated and evolved the UX/UI patterns and visual design.

Created lo-fi prototypes in Flinto to showcase user flow during feature check-ins.

Teams

Collaborated cross-functionally with core teams on every game feature. Then would engage the Experience Design team for design review before going into feature production.

CORE POD

Me (Sr. Experience Designer)

+ Sr. Game Designer

+ Sr. Product Manager

+ Lead Producer

+ Development Manager

UX/UI REVIEW

Me (Sr. Experience Designer)

+ Principal Experience Designer

+ Lead Experience Designer

+ Art Director

Continue onto: